About Us

This dream all started when Bukky Asehinde left her home country, Nigeria, for 8 years of her life. She always yearned for a piece of home but could not find a proper platform that she could buy from. 

On moving back in 2012, the idea of creating a platform where consumers globally can shop directly from their favourite African brands became her goal.

And so, this quest started in 2014 where she tested running an eCommerce platform for about a year but later realized there were other underlying problems to tackle to make it a success.  This gave rise to the birth of Bellafricana – a tech enabled community that caters to the needs of African-owned creative entrepreneurs. 

Fast Forward 7years later, with the dream of building the biggest eCommerce platform, the Bellafricana Marketplace is set to promote African made products while trading them to the world. How? Through you, one customer at a time. 

With the unquestionably talents, skills, creativity and yearning for the African experience, Bellafricana Marketplace, is the buffer to ensure our partners and products are of global standard and experience. We pride ourselves as being the one stop destination for a lot of hand-made, niche based African brands with top quality and at best prices.

Our services include top notch shopper experience, African-made products at affordable prices, seamless retail processes and outstanding customer support system.

As we continue to serve locally based Africa businesses, it is our intention to ensure growth of these businesses and accommodate more. We are not just a marketplace; we are the one-stop marketplace for the continent and growing businesses. Welcome to the great continent of Africa!

  • Our aspiration is to become the guaranteed, trusted and supportive institution in Africa, for African entrepreneurs and impacted by the world.
  • To be the most sought after marketplace in the world where consumers, irrespective of location, can purchase quality African products. We maintain a world-class standard of business and character with our customers, our partners and our employees. By doing so, it’s our desire to not only contribute to the progress and development of Africa’s economies, but inspire others to do so as well while impacting our overall social society.

Join us in filling this mission by supporting the businesses we represent.

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